Why You Like It is a deep dive into the story of our musical taste: where it comes from, what it says about us, and how it makes us healthier and happier!

“A work of staggering erudition and breadth!” - The Economist

Dr. Gasser speaks regularly at festivals and conferences on Why You Like It, the power of music to enhance our lives, Music & AI, among much else

Why You Like It unlocks the mysteries of music and musical taste:

  • Music too has a vibrant syntactic identity. As with spoken
    language, infants will absorb the utterances of their “native”
    musical language and by similarly statistical learned cues will
    gradually develop rules, conventions, and hierarchies regarding
    how musical structures “should” and “should not” proceed.
    Indeed, studies by Sandra Trehub and others have shown that
    musical syntax develops no more slowly or comprehensively than
    does linguistic syntax—with basic competence by age two to
    three and adult-level mastery by age ten to twelve in both
    realms. Mastery of musical syntax, moreover, develops
    regardless of whether or not a child receives formal music
    training—though training can naturally affect the speed or level
    of this mastery.

  • So, what accounts for the song’s unbridled success? To a great
    degree, of course, it is by virtue of Eminem’s very accomplished
    rapping “skillz” and his uncanny ability to capitalize on the power
    of repeating rhythmic patterns. Again, Eminem is celebrated for
    the humor in his lyrics (e.g., on “My Name Is” and “The Real Slim
    Shady”), but in this intense exhortation to seize opportunity de-
    spite all odds that is the theme of “Lose Yourself,” humor is
    uncharacteristically absent. Instead, the song’s impact is derived
    from the cleverly infectious—and often quite syncopated—
    rhythmic patterns whereby the rapper accentuates multiple
    internal rhyme structures.

    An example is in the second half of the first verse (from “Snap
    back to reality”), where he produces a two-beat pattern or
    ostinato that, with occasional variation, is repeated no fewer
    than fourteen times—producing a potent level of momentum that
    drives the musical narrative headlong into the first chorus

    (seen here in part, Figure 12.10):

  • What precisely do we mean by musical surprise? There is, to be
    sure, the explicit kind of “oh my God” surprise that music is
    capable of producing, as through sudden shifts in volume—e.g.,
    the unexpected fortissimo chord in the second movement of
    Haydn’s Surprise Symphony or Roger Daltrey’s vocal scream in
    the Who’s “Won’t Get Fooled Again.” There are also the more
    nuanced instances found in complex, compositionally driven
    musical works, especially in the classical species—such as the
    surprising resolution of the “Tristan chord” at end of the
    “Liebestod” in Wagner’s Tristan und Isolde. But these are all
    quite rare or require expert musical training to discern in the first
    place.


    But while overt or expertly discerned musical surprise is rare, its
    impact on our overall musical experience is decidedly not. As
    noted in Interlude C [on Music & the Brain], Leonard Meyer was
    the first to point to expectation as the “basis of the affective and
    the intellectual aesthetic response to music,” crediting it to the
    composer’s ability to “choreograph” the thwarting, delaying, or
    granting of what our ears expect to hear. By far, the greatest
    attention in this regard has been placed on the most palpable
    manifestation of musical expectation, what we’ve called “thrills
    and chills.” Other expressions for this psychophysical response
    include “shivers down your spine,” “gooseflesh,” the tantalizing
    label “skin orgasm,” and the most academically embraced,
    “frisson.”

In praise of Why You Like It:

Why You Like It is a beautifully written, fresh, and articulate explanation of the science and art
of music that will greatly expand your understanding, knowledge, and love of all music. It
doesn’t get any better than this
— Steve Miller

Rock Legend, Founder of the Steve Miller Band, and Rock and Roll Hall of Fame Inductee (2016)

One of those rare books that both geeks and casual listeners can enjoy, combining science, art
and sheer enthusiasm to explain why you might love bluegrass while your significant other
prefers the blues
— The Washington Post
A marvelous overview of the science and sources behind why we’re attracted to some pieces of
music and not others, by a generous and thoughtful guide and a leading musical thinker of our day
— Daniel J. Levitin

Neuroscientist, Professor, and Best-Selling Author of "This Is Your Brain on Music"

Visit the official Why You Like It website to hear audio examples of the figures as you read along.

Check out Nolan’s TEDx presentation!

And his analysis of Benson Boone’s “Beautiful Things”